Published on : Friday, October 12, 2018
The second Pacific Tourism Insights Conference (PTIC) successfully brought together 157 delegates from 95 organizations and 16 destinations to influence change and share their thoughts and ideas regarding tourism’s future in the Pacific.
Organized by the Pacific Asia Travel Association (PATA) in collaboration with the South Pacific Tourism Organization (SPTO) and hosted by Samoa Tourism Authority (STA), the event took place at the Sheraton Samoa Aggie Grey’s Hotel & Bungalows in Apia, Samoa on Wednesday, October 3, 2018.
To quote PATA CEO Dr. Mario Hardy, “This year’s event continues our commitment in providing greater depth into the challenges and issues for the responsible development of the travel and tourism in the Pacific region. The discussions arising from the conference highlighted the need for greater collaboration between the public and private sectors in preserving the unique culture and heritage of the local communities and protecting the environment. In addition, organizations need to better leverage these assets in promoting the beauty of the Pacific.”
The event focused on four key topics of insights, development, expertise and sustainability and their contribution towards achieving the objectives of the Pacific Tourism Strategy 2015-2019.