Buick Will Neither Confirm Nor Deny Axing The Cascada From Its Range

BY Sergiu Tudose | Posted on

If you happen to fancy the Cascada convertible and want to get a new one in Europe, you better do so while they’re still out there as Opel has announced that it will stop sales at the end of next year.

The news shouldn’t shock anybody, since it’s in line with what PSA CEO Carlos Tavares did for Peugeot when he decided to cut lower margin models and focus on higher-volume ones, rescuing the automaker from near bankruptcy.

Opel will likely undergo the same procedure, as PSA is looking to raise the proportion of crossover sales from today’s 25%, to 40% by 2021.

If you’re wondering where this leaves the Buick-badged Cascada, we guess hat the American carmaker is probably trying to figure out its next move, too. In fact, a Buick spokesman told Automotive News that the company is “not confirming anything at this point regarding the brand’s plans for the Cascada,” and that the model is still available to order in the U.S. where it remains an important part of their lineup.

While Buick not wanting to talk about their plans is perfectly understandable, especially if they haven’t decided what to do yet, it’s also possible that Opel’s announcement caught the U.S. automaker by surprise.

Either way, the Cascada is unlikely to survive beyond 2019 as demand is minimal. Last year, Buick sold only 5,595 units of the Cascada, which in the U.S. starts from $33,070.

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With Opel stopping sales next year and less than 6,000 units sold in the U.S., we’d say the Cascada’s future is bleak.
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