Travelers Cos. began selling discounted home-security and sensor devices to its home-insurance customers on Amazon.com Inc. on Wednesday, the first time an insurer has had a retail presence on the online retail giant.
Insurers around the world are scrambling to make their policies simpler and easier to buy. For years, the act of purchasing insurance was driven by local agents. Many Americans still buy insurance from agents, but a growing number prefer to buy policies and file claims online.
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