Through this majority investment, the Group will accelerate its Retail 3.0 strategy dubbed ‘Tathastu’ starting with Future Pay, the Group’s digital wallet, which has an active user base of over 6.5 million and is growing rapidly and works across multiple formats of the group like Big Bazaar, Central, Brand Factory, eZone, Food Bazaar, fbb, Easyday Club, Hypercity, Heritage Fresh and Nilgiris. Future Pay also includes a special feature called Price Match which compares the prices of the items purchased to the advertised prices of other stores.
“Future Group has a very active and growing user base of consumers on the Group’s digital wallet. With the acquisition of LivQuik we will simplify the mobile transactions for our customers across our network in the country," said Kishore Biyani, founder of Future Group.