ZEE Entertainment Enterprises Ltd (ZEEL), a global media and entertainment powerhouse, and Reliance Jio Infocomm Ltd, India's leading digital services provider, on Tuesday announced that an agreement has been achieved to release ZEEL's entire content library on Jio's platforms, with immediate effect, accelerating the growth of the overall digital ecosystem.
This decision enhances the experience of 227-plus million subscribers of Jio, giving them an access to ZEEL's content that comprises 37 live TV channels. ZEE5 App, the home to extensive digital content library of ZEEL that includes the video-on-demand (VOD) network content along with the recently launched ZEE5 originals, movies, TV shows, music videos, lifestyle shows, kids shows and plays, will also be available for download. The alliance aims to leverage ZEEL's rich and hugely popular content portfolio and nationwide reach of Reliance Jio to serve customers with exciting and innovative content solutions.
Amit Goenka, CEO, ZEE International & Z5 Global, said, "As content creators, our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content which spans across 12 Indian languages, empowers Reliance Jio's value offering to its subscribers and we're extremely glad to take this association forward."
Akash Ambani, director, Jio, said, "Our customers will now have access to the engaging and diverse content from Zee Group. At Jio, we are committed to providing our consumers with the best of content from India and the world in our quest to accelerate digital inclusion in the country."
ZEE Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.