Instagram also has an automated bullying comment filter that removes bullying comments from Feed, Explore and Profile. This filter is now being added to sift through comments on live videos and is now available globally. In addition, a new “kindness camera effect” is also rolling out, aimed at promoting positivity on the platform, along with driving user engagement. When using the new filter with the rear camera, the backdrop of an image will be superimposed with “kind comments in many languages”, and while using the front camera, one will see shining hearts and an option to tag a friend. “In honor of National Bullying Prevention Month in the US, the upcoming Anti-Bullying Week in the UK and anti-bullying efforts around the world, we are pleased to announce these new ways to combat bullying on our platform,” states Instagram in its blog post.
