Snap Inc. is getting deeper into the crowded scripted-show market, teaming up with companies like Viacom and NBCUniversal on original content.
The social-media company is launching its Snap Originals initiative as it struggles to compete with Facebook Inc. and Facebook’s Instagram app, which has gained popularity in part by adopting some of Snap’s ideas. Instagram, meanwhile, is seeking to stake out a dominant position in longer-form mobile video, announcing in June it would create a new hub for that format called IGTV.
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