Washington, DC, Oct. 09, 2018 (GLOBE NEWSWIRE) -- Grocery shopping is about more than just putting food on the table. It’s a daily opportunity to create the kind of world we want to live in. This October, Fairtrade America, the Marine Stewardship Council, Non-GMO Project, and the Equitable Food Initiative invite shoppers to celebrate sustainably-produced foods.
More than 60 percent of Americans believe businesses can be key drivers for social and environmental change, according to a study from Cone Communications. Bringing sustainably-produced goods to market is a big part of that. Americans are concerned about the planet’s future and see companies as part of the solution.
“Equality and fairness, good labor conditions, and clean, simple ingredients are high priorities. People want to make the right choice, not just for themselves and their families, but for farmers, workers and the planet,” said Bryan Lew, Chief Operating Officer at Fairtrade America.
A guide to the labels
Certification labels provide shoppers with a reliable shopping shortcut so they can spend less time navigating grocery store shelves and more time enjoying sustainably-produced food that’s better for all.
“As shoppers we are often in a hurry, so much so that we might not even be aware of how quickly we make a decision. That’s where clear labeling can help,” said Rebecca Walker Reczek, professor of marketing at Ohio State University. “Without it you’d need to research each product and the time can add up.”
Third-party certification or verification assures that an independent organization has audited and checked that a company is following set rules – whether it’s fair trade, responsible fishing, GMO avoidance or better treatment of workers.
Everyone has a right to know what is in their food and where it comes from. Celebrate sustainably-produced food all October and throughout the year.
Look to these certifications to guide your next shopping trip:
To learn more about these certifications and continue the conversation visit, www.fairtr.de/TruthBehindLabels.
Attachments
Kyle Freund Fairtrade America (202) 743-7997 Ext 107 kfreund@fairtradeamerica.org