RIP Google+. We Hardly Knew Ye.

End of Google+ for consumers formalizes the failure of Google’s efforts to compete in social media

Few tears were shed Monday over the death of Google+, the search giant’s oft-derided effort at challenging Facebook Inc. in social media.

It is easy to forget now that there was a time when Google+ represented an exclusive club, with millions of internet users clamoring to get in. At its ballyhooed launch in 2011, Google doled out private invitations, leaving the masses eager to gain access—a strategy that worked to great success with the company’s rollout of Gmail.

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