FCB India’s most awarded campaign for the Times of India- Sindoor Khela, #NoConditionsApply won 2 pencils at the prestigious D&AD Impact Awards. The campaign won 2 pencils at D&AD Impact Awards. A Wood Pencil in the Community & Interaction category and and a Graphite Pencil in the Diversity & Inclusivity category.
#NoConditionsApply, was launched during the Durga Pooja in September 2017, to call for inclusive celebrations and celebrating tradition without division.
Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India, said, “Our campaign for The Times of India has had a dream run at all the International Award shows. D&AD Impact seeks to identify and celebrate great, transformative, creative ideas that have had a real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all. Winning two pencils at the D&AD Impact is a true testimony to the power of creativity to make a real difference to our world. We are proud, insanely proud, of this win.”
The campaign also won 5 awards at Spikes Asia. Starting with the distinguished Grand Prix- Glass: The Award For Change, followed by a Silver in the integrated category, two Bronze in Direct- CSR/ Corporate Image and Brand Experience &Activation- low budget/ high impact category and a Bronze for the Young Spikes!
CLIO announced the results last night, where the campaign won 3 awards- A Gold and 2 Bronze. The campaign won Gold in the Out of Home (other) category and Bronze in Brand Design (other) and Public Relations (Corporate Image) categories.