Connah's Quay Nomads are current Welsh Cup holders and this season have knocked SPFL Championship side Falkirk out of the IrnBru Cup as well as going top of the Welsh Premier League last weekend.
The Deesiders are threatening to prevent The New Saints coasting to an eighth league crown on the bounce, and could give the champions their first genuine title race since Bangor City pushed them to the final day in 2011/12.
Nomads are in the process of becoming a full-time club, have an outstanding academy and youth policy and appear to be building a very bright future.
So why did they attract a paltry crowd of just 143 for last Saturday's home game against Carmarthen Town, bearing in mind a victory would have taken Quay to the summit?
Nomads won 3-1, and TNS' shock 4-1 defeat at Cardiff Met 24 hours later meant Andy Morrison's side did indeed finish the weekend in the number one spot.
Therefore, why did a similar attendance to the Carmarthen match turn out for Tuesday's Nathaniel MG Cup tie against visitors Airbus, a local derby with meaning considering the Wingmakers head the Huws Gray Alliance with nine successive wins?
Surely the fact the Nomads were at the WPL peak would have guaranteed them a bigger audience? No, just four extra customers emerged through the gates.
This situation is nothing new. Connah's Quay have traditionally rarely been a big draw in the WPL, regularly featuring low in the attendance tables, but to be fair their past record pre-Morrison era was hardly earth-shattering.
But this is boom time for the all-reds, the best period in their history. They won the Welsh Cup for the first time in their history last season and are emerging as a real rival to the dominant TNS.
The Nomads' management team are top class, the players are flying and results have been outstanding.
With its football tradition and history, plus its location, there is scope for massive interest in the club, but despite getting nearly everything right, they still struggle to fill the proverbial phone box.
When former WPL heavyweights Bangor City and Rhyl topped the table in their primes, they would regularly enjoy four-figure crowds. And even when these clubs had been at their lowest ebbs in the top flight, a poor audience for them would have been around 400.
On current figures, the Nomads would be overjoyed with an average of 400 spectators.
So what can they do? The simple answer is very little, except hope the success the club continues to experience eventually leads to more faces through the turnstiles.
They certainly deserve better support than they are receiving at the moment.
As for the question are we in for a title race at last this season, it looks promising, but we are only a third of the way into phase one of the campaign.
TNS have plenty of time to hit their stride and run off a typical series of wins to put them in familiar command by the 22-game point.
But for that to happen, the Nomads would need to go off the boil too, and that does not look like happening any time soon.
Quay's display in their recent 4-0 win at Llandudno was mightily impressive - as good as I'd seen from any team in the league for some time.
It will be extremely interesting to see how Morrison's marauders fare this Sunday at the same Cardiff Met where Saints perished so badly last weekend.
