Matte lipsticks have taken the beauty world by storm since they became mainstream back in 2015, but that doesn’t mean everyone favours the liquid formulas. There’s still a large beauty circle that favours the satisfaction they get of applying a lipstick from a tube or chubby pencil. Enter, the Nudestix. Everything is better to use in a stick, and that’s exactly what the Canadian beauty brand caters to. Founded by Jenny Frankel, an ex-product developer at M.A.C Cosmetics and co-founder of Cover FX, along with her daughters, Ally and Taylor Frankel, the brand already has just the right mix of years of expertise with new-age thinkers.

The brand’s name, Nudestix, is an amalgamation of their ethos—they specialise in all forms of nude hues; think foundation, retouching pencils, lipsticks (their matte lipsticks are some of the best in the market) and eyeshadows, along with brow products and blushes for that ‘my-face-but-better’ makeup look. Their products are packaged with a matte black tin with a mirror inside and a sharpener with a cap, making them the perfect product to carry on-the-go without the risk of spillage. You’ll find lipsticks that double up as cheek tints in cream and matte formulas, eyeshadow pencils that make application as easy as it gets and base makeup sticks that can be used to contour too. Plus, every formula comes with skin-friendly moisturising and antioxidant properties, which means you can use them every day, guilt-free. Do we hear a cha-ching?

Nudestix will be available in Sephora stores across the country starting end of October and can be bought online at Sephora.nnnow.com

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