Invest India asks for inputs from industry to promote e-commerce industry

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It has sought views on how the govt can promote data localisation and sharing, consumer protection, better compliance and enforcement of existing and future policy structures
India’s national investment promotion agency has sought inputs from industry to promote the country’s ecommerce sector, suggestions that it will pitch to the Department of Industrial Policy and Promotion (DIPP).

Invest India, a non-profit venture under the DIPP, sent out a questionnaire last week seeking industry views on how to enhance cross-border ecommerce, encourage brands to go global and promote exports and small and medium enterprises.

It has sought views on how the government can promote data localisation and sharing, consumer protection, better compliance and enforcement of existing and future policy structures and anticompetitive practices.

“The objective of this exercise is to consolidate all inputs and issues of the industry. These inputs will then be shared with secretary, DIPP, and his team,” Invest India said.

DIPP is now the nodal agency for all matters related to ecommerce and industry secretary Ramesh Abhishek is heading a committee of secretaries to look at all such issues. “Invest India has taken this initiative on its own to help the ecommerce sector reach its true potential. It is an exercise aimed at ease of doing business,” said a person aware of the matter.

The exercise comes as the government is rethinking the ecommerce policy proposed two months ago. The draft by the department of commerce had proposed an ecommerce regulator, curbs on deep discounts and preference for the indigenous RuPay payment system.

The 13 questions also cover issues related to job creation, development of allied infrastructure of the payments ecosystem and logistics.
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