Lowfundwala Communications has collaborated with Langoor, to emphasize the significance of color-reproduction in business projectors.
Lowfundwala, a creative ad-film start-up, has conceptualised the campaign for Epson Projectors. The agency also has Accenture, HCL, Uber, Ola, Fiama, Redbus and Asian Paints among over 140 others as its clients.
The ad goes on to display how ‘bright colours’, especially when used for coding a sales initiative, can make or break a business.
Kashyap Swaroop, CEO and Co-Founder of Lowfundwala says, "A simple product demo of Epson’s latest projector showed us that our claim of this projector being #TheBrightestInBusiness wasn’t just honest; it was incredibly relevant to the brand’s b2b audience. A humourous take on this was a slight risk, given that businesses are seen as rigid consumers of entertaining content, but the gamble paid off. A lot of the credit goes to our director Mithila Hegde, who brought a quirky humour to the treatment of the film in all regards, from the dialogues to the casting. Bharat Bhatia, the big boss in the film, is a laugh riot on camera. Langoor, the creative agency for Epson, scripted this gem, and the idea was based on their own insight through long engagements with the brand. We’re excited to partner with them on more films for Epson."