Hershey’s Strategy for a Healthy-Snack World

Hershey CEO Michele Buck talks about surviving as a big legacy brand in an era of healthier snacks

What does a big snack company do when many consumers say they want to eat healthier, and upstarts are grabbing market share?

To find out, The Wall Street Journal’s Annie Gasparro spoke with Michele Buck, president and chief executive officer of Hershey Co., at the Journal’s Global Food Forum conference.

Here are edited excerpts of the conversation.

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