Viacom Inc. said it has tapped producer Brian Robbins to head Nickelodeon, a move that shows how important the children’s programming business remains for the media conglomerate.
Mr. Robbins is currently the president of Paramount Players, a unit of Viacom’s Paramount Pictures that specializes in content tied to Viacom’s major channel brands like BET, Nickelodeon and MTV. He has close ties to both Paramount Pictures Chief Executive Jim Gianopulos and Viacom Chief Executive Bob Bakish.
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