Serena Williams sang the Australian rock classic ‘I Touch Myself’ in the video. (Source: Serena Williams Instagram)
Tennis star Serena Williams released a video of herself singing Australian rock classic ‘I Touch Myself’ to remind women to check their breasts regularly. She posted a video on Instagram as part of a Breast Cancer Network Australia initiative in which she is topless and sings the song. Admitting that she had to get out of her “comfort zone”, Williams created her own rendition of The Divinyls global hit song.
“Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colours, all around the world. Early detection is key – it saves so many lives. I just hope this helps to remind women of that,” she wrote on the caption to the post.
She continued: “The music video is part of the I Touch Myself Project which was created in honour of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first.
For #BreastCancerAwarenessMonth I’ve recorded a version of The Divinyls global hit “I Touch Myself”!
It’s a reminder for women to self-check regularly as part of @itouchmyselforg supported by #Berlei for #BCNA pic.twitter.com/7qDQaS0SaU
— Serena Williams (@serenawilliams) 29 September 2018
The I Touch Myself Project is supported by bra manufacturer Berlei, who have revived the idea this year with Serena to renew and broaden exposure for the campaign. The Divinyls were inducted into the ARIA Hall of Fame in 2006 before splitting in 2007.