Big food companies say they are learning how to better integrate into their sprawling businesses the smaller brands they are relying on to drive sales growth.
Hershey Co., for instance, kept the headquarters of Amplify Snack Brands in Austin, Texas, after it acquired the SkinnyPop popcorn maker last year. Now Amplify’s offices will be Hershey’s hub for a growing portfolio of smaller brands, including Pirate’s Booty cheese puffs after that acquisition is completed.
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