JetBlue Airways Corp. is introducing bare-bones economy fares to keep up with competition from discount air carriers and drum up sales as it faces rising labor and fuel costs.
The No. 5 U.S. carrier by traffic has touted amenities like free WiFi and roomier coach seats as other carriers have pared back their free services. Chief Operating Officer Joanna Geraghty said Friday that JetBlue was in danger of falling behind as more customers use web sites and apps to compare prices before buying.
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