Air Canada, along with global content media agency Spafax announced today their plans to launch Spafax IQ. This is an In-flight Entertainment and Connectivity (IFEC) data analytics platform that gives airlines insight on what content passengers are engaging with and allows carriers to learn what passengers prefer in inflight entertainment.
Spafax IQ will provide Air Canada’s entertainment and product teams with a set of dashboards showing category and item performance, media and advertising performance and cost per engagement. The software will also provide Air Canada with a customised “IQ Index” that assesses content performance against its unique key performance indicators and content strategy.
Spafax and Air Canada will be pulling from multiple data streams in their analysis – including Google Trends and Air Canada’s proprietary data – but all data sets are stripped of all passenger identifying information and no customer information such as names, preferences, frequent flyer status is accessible or provided.
“Better entertainment product… optimise our IFEC investment”
Anton Vidgen, director, brand experience at Air Canada said: “At Air Canada, we are continually focused on providing an even better customer experience onboard, and we’re gaining a deeper understanding of our customers’ preferences so that we can continue providing industry-leading and relevant options. Spafax IQ will provide us with the data we need to deliver an even better entertainment product to our customers and optimise our IFEC investment.”
Henry Gummer, vice president of entertainment at Spafax, added: “Air Canada is at the forefront of innovation and we are thrilled to be launching our Spafax IQ platform with Canada’s leading airline. The team at Air Canada understand the value of their IFEC data and Spafax IQ will help bring their already award-winning entertainment product to the next level.”
“One view of passenger engagement”
Kevin Birchmore, director sales, technical products and solutions at Spafax added: “Many airlines receive data from several sources, in varying formats and complexity and, as a result, analysis can be a tedious and manual process. We wanted to empower our clients and provide them with a tool that would give them one view of their passenger engagement across all IFEC systems.”