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Porsche Insider Says Automaker’s Future Is Purely Electric, Except 911
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Porsche not only leaves the diesel behind, but will go just about all electric across its lineup.
We already told you that Porsche is the first German automaker to officially announce that diesel-powered vehicles are history. CEO Oliver Blume said on the record:
From Porsche, there will be no more diesel in the future. These are emotional, powerful petrol engines, hybrids and from 2019 they will be pure electric vehicles.
More Porsche Electric News:
It’s not as if Porsche ever made its own diesel engines (and it’s hard to say whether or not the automaker even wanted to truly pursue or continue pursuing them), but as part of Volkswagen Group, it “is what it is,” which we can now safely say it “was what it was.” Blume explained:
Nevertheless, Porsche’s image has suffered and the diesel crisis has caused us a lot of trouble.
Moving forward, however, manager magazin divulged that Porsche will only keep an ICE engine in the 911. From 2022 to 2025, the automaker will provide electric variants of the Boxster, Cayenne, Macan, and Panamera. By 2027, if not sooner, all other Porsche vehicles will be electrified. And by this, it seems to imply electric, not hybrid.
In working toward this goal, manager magazin reports that Porsche plans to have 75 percent of its sales be that of purely electric vehicles by 2025. Aside from promoting future technology and competing with Tesla and other automakers that are coming to the table with EVs, why else is Porsche reportedly taking this direction?
A Porsche spokesperson admitted that diesel sales are on the downturn. Only 12 percent of the automaker’s 2017 global sales were diesels. As of February 2017, Porsche has not offered a new diesel vehicle. The brand says:
Due to these changed general conditions, we have decided not to offer diesel engines in the future.
What “changed general conditions” is Porsche referring to?
German Chancellor Angela Merkel and the German government involved is set to announce a new course of action related to diesel vehicles. She mentioned meeting with executives from top German automakers regarding the issue, which we should have more details about soon.
In the end, a Porsche spokesperson told manager magazin that it is working to make hybrid and electrified technology paramount by way of a six billion euro investment.
Source: manager magazin, 2 (paywall)
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6 Comments on "Porsche Insider Says Automaker’s Future Is Purely Electric, Except 911"
Car execs use a lot of code words, like “electrified”, “new vehicles” and “full product line” to say very little while letting us hear what we want to hear. I remember people saying all Volvos would be EVs by 2019, when Volvo actually said all NEW models INTRODUCED after 2019 would be ELECTRIFIED. Very different things. Only a small percentage of cars sold in 2019 are new models, “electrified” often means a 48v stop/start system, etc.
I don’t know what this Porsche exec is saying. It sounds promising, but it’s hard to know for sure without a fluent German speaker parsing the words very carefully.
They’re producing the Taycan from next year. So they will be moving into BEVs by the early 2020s at least.
The translation of the quote is correct. The Porsche CEO was talking 75% BEV sales targeted for 2025, not 75% of available models, but actual sales numbers. They will develop BEV boxter Boxster, Cayenne, Macan, and Panamera to be available by the timeframe 2022-2025, and they will not go for a parallel development of several drivetrains. There will be only BEV offerings, which is a major change of plans compared to the announcements of last year.
The 911 will remain ICE, but probably gets some hybrid tech by 2027.
Why are they doing this? Because they care for the environment? No, not really, they care about profits and thus want just want to sell cars in 2025 and beyond, which will be very hard in the luxury segment when not being long range BEV.
By then, Tesla will likely have found means to break the current battery constraints on combined sales of Model S and Model X (100 k per year).
The 911 is iconic, but it’s really a lot of decades of work making a layout work that was always problematic. A clean slate is better and will make for a better car. People buy the 911 as a connection to nostalgia, taking the engine away loses that nostalgia anyhow.
I’m a 911 fan and I’m not agree with that. The 911 must be what everybody expect a 911 must to be, a car with a rear flat six combustion engine (maybe hybrid). When this will not possible, I prefer that simply let the 911 go and create a new sport car, not a new 911 that will be not a 911. I don’n like what GM is doing with the new Corvette with central V6 engine. It could be a great car, even better than a Vette with a big V8 under the long hood, but it isn’t a Corvette for me. Let the Corvette rest in peace, and made another great sport car.
People not only buy a 911 for nostalgia, buy a 911 because is a part of the cars history, a living mith y and today, even with all its limitations, one of the best and sexiest sport cars in the world.
Umm. you just wrote a lot and ended up agreeing with me.