Published on : Monday, September 24, 2018
It is according to the latest survey, Chinese tourists to travel abroad, and offers and discounts have become an important reason for their choice of merchants. There are over 30% of the survey participants said they would go to the merchants particular for the discounts.
The acceptance of UnionPay footprint has expanded to 170 countries and regions, with more than 25 million merchants outside mainland China accepting UnionPay cards.
UnionPay International is launching card-using discounts of up to 30% at about 20,000 merchant locations across 25 countries and regions outside the Chinese Mainland.
In addition to card-using discounts, UnionPay is also offering special benefits for travel booking, mobile payments, u-plan e-coupons, and random discounts, to improve the cardholder’s outbound travel payment experience.
Ning Xiaoxiao bought a brand handbag at the Lafayette when travelling in Paris early September. When paying with UnionPay cards, she got a random discount of 30 Euros. Then, she claimed a VAT refund at the self-service tax refund machine at the Lafayette. In all, she paid only 85% of the normal price of the bag. The Lafayette has recently connected to UnionPay’s Instant Discount System, which offers instant discounts to UnionPay cardholders who have spent a certain amount. Each day, 300 UnionPay cardholders are able to get this special benefit.
The instant discount of Union Pay has three major features. First, the merchant does not need to modify its system; therefore, more merchants are willing to launch UnionPay card offers. Second, the discount amount is automatically calculated by the system to ensure cardholders can get solid benefits. Third, it provides multiple and flexible marketing modes, such as discounts for spending a certain amount, an instant discount after registration, random discounts for spending a certain amount, etc. This innovative marketing system is well-received by merchants and cardholders. As of the end of August, 1,300 merchants outside mainland China have given UnionPay cardholders special offers through UnionPay’s Instant Discount System. With this new marketing method, the number of transactions using UnionPay cards at some merchants have increased by about 30%.
Launching the Instant Discount System is one of the measures UnionPay International takes to continue upgrading its marketing methods and services to enhance cardholder’s experience. Now, cardholders from mainland China, Hong Kong and Macau can enjoy UnionPay mobile payment service in 41 countries and regions using the “UnionPay” app. The app users can also enjoy special offers for UnionPay mobile payment, download e-coupons and check about global UnionPay offers, etc. Meanwhile, UnionPay’s cross-border marketing platform, u-plan has covered about 7,800 merchant locations in 17 countries and regions.
The Cardholders of UnionPay can download u-plan e-coupons from 52 platforms including the “UnionPay” app to enjoy the best discounts available at participating stores.
Using UnionPay Online Payment, cardholders can get various offers at a number of international airlines, OTAs, and hotel groups.
UnionPay’s global marketing campaign during this year’s Mid-Autumn Festival and National Day covers short-distance travel destinations such as Hong Kong, Macau, Japan, Southeast Asia, and long-distance destinations such as the United States, Canada, Australia, New Zealand, Europe and Russia.
The merchants from over 10 Belt and Road countries have also participated in the campaign. These countries include the Czech Republic and Hungary, which are taking part in the campaign for the first time.