Etios crosses four lakh milestone in sales 

Toyota Kirloskar’s Etios series recently completed a milestone of four lakh sales. The milestone was on account of Liva where sales growth was of 10 per cent in April-September 2018 period.

The Etios series consisting of the Platinum, Liva and the  Cross, according to the company got popular because of the brand’s strategy of “safety first, customer first and Make in India by Indian engineers.” The series launched in 2011 and continues to remain widely accepted by consumers.

On the milestone achievement, N Raja, deputy managing director, Toyota Kirloskar Motor said, “We have been continuously striving to upgrade our products as per the evolving needs in the market and offer the best features to our valued customers. We are happy to have sustained the positive response for all variants of Etios series since the launch.”

He  added that, the  Etios series stood the test of time over the years backed by a unique combination of Toyota’s global promise of quality, durability and reliability (QDR). “It caters to needs of Indian families as the most dependable vehicle. It is our endeavor to set the benchmark in customer delight and we will keep innovating to offer the best products and services to our customer base,” he said.

The series, as per the company, set a safety benchmark in the industry being the first in the segment to standardize dual SRS airbags and ABS with EBD across all grades, among other features.

As per the sales officials the series is preferred by the personal and fleet segment customers for comfort, safety, high resale value, low cost of ownership and high fuel economy. To build on its popularity, Etios has also been constantly adding new products to its range with refreshed new features, enhanced appeal, unbeatable safety features and newer technologies.

In September 2016 the Platinum and Liva were the two new entries into the series followed by the new dual-tone Liva with eye-catching dual design loaded with style and substance. The dual tone Liva has been widely appreciated by customers which has helped in pushing the growth of personal segment sales for Liva to 95 per cent, according to the company.

To add freshness and cater to the changing taste of young Liva buyers, a dual-tone limited edition was also launched. The limited edition radiates modern style with a more smarter and sporty look.

A limited edition of Cross called the Cross X- edition was also launched in September last year with a more sporty and stylish look. It was loaded with a host of special add-ons to delight customers with youthful design, unbeatable safety features and unmatched performance.

Meanwhile on Goan roads the Etios is cruising along smoothly. Ample interior space and safety is reportedly the USP of the brand.