Who says swimsuits need be waterproof?
The one-piece swimsuit by a famous luxury brand that sold out last week despite warnings that it should not be worn in pools is but the most recent example of how shallow fashion has become these days.
According to the label, the material used for the sleek, retro item reacts adversely to chlorine, commonly found in swimming pools.
Clearly, neither that little drawback nor the fact that it costs nearly $400, deterred fashionistas from snapping it up, to wear as a crease-free top-—called bodysuits back in the day—with skirts and trousers, as the promotional tag advised.
However, this luxury brand was not the first to decide that compatibility with pools need not be an essential attribute of swimwear. Like several other inexpensive brands, a British online fashion and cosmetics retailer debuted a one-piece swimsuit earlier this year that was inappropriate for any kind of water.
In fact, it had to be drycleaned, as it was meant only for poolside parties— but obviously not the kind that ended with a big splash.
For many garments and accessories targeted at the youth, being Insta-compatible is clearly the main intention. And this new genre of incongruous clothing—swimsuits unsuited to water, raincoats not meant for rain, snowboots unfit for snow and the like—is only increasing. So it needs a new classification. Futile fashion, perhaps?
According to the label, the material used for the sleek, retro item reacts adversely to chlorine, commonly found in swimming pools.
Clearly, neither that little drawback nor the fact that it costs nearly $400, deterred fashionistas from snapping it up, to wear as a crease-free top-—called bodysuits back in the day—with skirts and trousers, as the promotional tag advised.
However, this luxury brand was not the first to decide that compatibility with pools need not be an essential attribute of swimwear. Like several other inexpensive brands, a British online fashion and cosmetics retailer debuted a one-piece swimsuit earlier this year that was inappropriate for any kind of water.
In fact, it had to be drycleaned, as it was meant only for poolside parties— but obviously not the kind that ended with a big splash.
For many garments and accessories targeted at the youth, being Insta-compatible is clearly the main intention. And this new genre of incongruous clothing—swimsuits unsuited to water, raincoats not meant for rain, snowboots unfit for snow and the like—is only increasing. So it needs a new classification. Futile fashion, perhaps?