Adobe confirmed on Thursday that it will acquire Marketo for $4.75 billion.

Marketo is a privately held marketing automation company. Private equity firm Vista Equity Partners bought the company for $1.8 billion in 2016.

To read more about the acquisition, click here.

In related news:

Insiders are 'shocked' that Adobe is paying nearly $5 billion for Marketo, a deal that Salesforce and SAP also looked over. "Almost spit out my coffee," said one source familiar with Marketo's financials.

'We're going to see continued consolidation': Adobe's $4.75 billion acquisition of Marketo could spur a takeover spree at Salesforce and Oracle. Marketing clouds are aggressively chasing the same tools and expertise to win over brands.

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Subway is running a new commercial that tries to slam McDonald's - but it's only making customers confused and angry. Subway has even started apologizing on Twitter to customers who say they hate the ads.