Starting today, Instagram Direct will have a GIF button on the composition bar. When you click on it, you’ll be shown a library of the latest trending GIFs, as determined by Giphy itself. If “trending” doesn’t really suit your needs, you can also search for the exact reaction you want. If you’re feeling lucky, you can just type the general search term and hit “random,” meaning Giphy will send your friend the GIF it deems most appropriate for the scenario.

Have you visited TNW's hype-free blockchain and cryptocurrency news site yet?

It's called Hard Fork.

TAKE ME THERE

It’s already part of the Instagram toolkit by way of Story Stickers, which allow you to put moving images on top of your Story posts. So the inclusion of it in the DMs isn’t too drastic of a change.

Giphy also revealed it’d include attribution for verified GIF creators, and users would be able to discover other GIFs by clicking on “More from creator.” For example, this might mean finding new GIFs of your favorite show, though it’ll only be available for verified creators.

The feature will be available for the latest version of Instagram on both Android and iOS.