Shares of GoPro Inc. GPRO, +4.11% are up 2% in Thursday morning trading after the company announced its new Hero7 family of cameras. The Hero7 Black camera, which goes for $399, has what the company calls "the best in-camera video stabilization ever featured in a camera" as well as live-streaming abilities. The company also announced its new $299 Hero7 Silver and $199 Hero7 White cameras, which are waterproof to 33 feet and support voice commands. The cameras are currently available for pre-order. They'll be on sale in international stores starting Sept. 27 and in domestic stores starting Sept. 30. GoPro shares are down 40% over the past 12 months, while the S&P 500 SPX, +0.83% has gained 17%.
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