Jumeirah Group, the Dubai-based high-end hotel operator recognized for its iconic sail-shaped property, is thinking of Hong Kong after laying the groundwork for expansion in China.Published on : Thursday, September 20, 2018
Jumeirah Group, the Dubai-based high-end hotel operator recognized for its iconic sail-shaped property, is thinking of Hong Kong after laying the groundwork for expansion in China.
In January, Niccolo Hotels opened The Murray in Central; Rosewood Hotels & Resorts will soon open its first ultra-luxury property this winter in Tsim Sha Tsui, while Marriott International will be opening its St Regis brand in Wan Chai early next year.
Jumeirah’s CEO José Silva said, “From the moment you sign a deal to the moment you start operations, there will probably be 20 more hotels. You should be well prepared for a lot more competition when it comes.”
The operator of the Burj Al Arab in Dubai is planning a move into Hong Kong not only through managing hotel management but also through owning a property.
“We will be more comfortable as an investor, buying a building, running and managing our own hotel here,” said Silva. “Hong Kong has a very stable and mature property market, where price keeps on increasing; thus our asset will be secured from the gains in the value.”
While the company is hunting for the right property in Hong Kong, Jumeirah has been slowly making inroads in China.
The company recently opened a hotel in Nanjing, the capital of Jiangsu province.
Situated on the 39th to 67th floors in the prestigious International Youth Cultural Centre designed by the late Iraqi-British architect Zaha Hadid, the Jumeirah Nanjing has 212 rooms and 49 suites overlooking the Yangtze River.
It is Jumeirah’s second ultra-luxury hotel in China, seven years after its first, Jumeirah Himalayas Hotel, in Shanghai was launched.
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