Published on : Thursday, September 20, 2018
Aligned with its annual theme “Culinary Germany,” the German National Tourist Office (GNTO), along with its partners Emirates Airline, München Tourismus and Steigenberger Hotel Business Bay, hosted a culinary press briefing at the Steigenberger Brothaus Bakery – Bistro in Dubai, for bringing in some of German cuisine’s delicious flavors to Dubai and inspire the guests to visit Germany.
The event which forms part of the organization’s culinary #EnjoyGermanFood campaign was attended by members of the local UAE press along with social media influencers, who got to taste both traditional and innovative German dishes and learnt how to prepare German delicacies with Florian Falthauser, Munich’s prominent chef from Steigenberger Hotels.
Food tourism is now considered as one of the most significant trends in travel. The recent survey conducted by the GNTO highlighted that 7% of foreign holidaymakers choose to visit Germany because of the wide variety and high quality of dining, food and beverages on offer, and that visiting restaurants and cafés is the second most popular holiday activity after sightseeing.
Germany is increasingly becoming a popular holiday destination for Gulf nationals. From January to June 2018, overnight stays from the region increased by 4.4% compared to the same period in 2017.
Germany is a leading European travel hub, well-connected with daily flights with duration of only around 6 hours, making it a year-round travel destination and a perfect spot for short breaks. Emirates Airline, who has helped to enhance German connectivity for more than 30 years, used the event to promote its great network to the German cities of Munich, Hamburg, Frankfurt and Düsseldorf.
Shaz Peshimam, Emirates Senior Manager for Dubai and the Northern Emirates, said: “We hope that today’s event is an eye-opening experience to the wonderful culinary adventures on offer, not only in Germany, but also during the journey on Emirates.
Germany is a very important market for us, and we place a strong focus on the authenticity of the food we serve onboard to our four gateways in Germany including Frankfurt, Munich, Düsseldorf and Hamburg. Emirates also prides itself as a global airline with seasonal menus created for celebrations like Oktoberfest, coming up in a few days. During Oktoberfest, we will be offering an enhanced range of German delicacies across selected flights, so customers across all classes can kick off the Oktoberfest celebrations on board with a specially created menu.”
Southern Germany, especially Munich has been a traditional hot spot for most GCC travelers.