The Craftsman brand has relaunched under new ownership, with Stanley Black & Decker Inc. SWK, +0.69% adding new tools to the lineup and introducing a new logo. Stanley Black & Decker bought the Craftsman brand from Sears Holdings Corp. SHLD, -2.40% in 2017 for about $900 million in cash. The new tool lineup includes a VersaStack portable storage system and a new range of tape measures, including pro-quality tape measures with up to 13 feet of standout. Stanley Black & Decker shares have fallen 10.6% for the year so far while the S&P 500 index SPX, +0.13% has rallied nearly 9% for the period.
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