How Tesco Jack's prices compare with Asda, Lidl and Aldi on seven shopping basket essentials

Tesco boss Dave Lewis says the new brand will be 'cheapest in town'

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By

Owen HughesBusiness correspondent

17:05, 19 SEP 2018

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Tesco has unveiled its new store concept Jack's.

Chief executive Dave Lewis said two stores will open on Thursday in Chatteris and Immingham.

Up to 15 stores will open over the next year, with five existing Tesco properties being repurposed and the remainder being new outlets.

But will it be the "cheapest in town" as claimed by Tesco boss Dave Lewis?

Tesco unveils new Jack's concept, at their site in Chatteris, Cambridgeshire, which will take on German discounters Aldi and Lidl. PRESS ASSOCIATION Photo (Image: PA)

Numbers crunched by mySupermarket.co.uk show the following on select products:

Item Jack's price

1) Jack's Turkey Breast Mince 2% fat 500g £3.35

Asda - £3.29

Tesco - £4

Sainsbury's - £4

Morrisons - £4

Lidl - £3.19

Aldi - n/a

2) Jack's British semi skimmed milk 2.27L/4pts £1.09

Asda - £1.09

Tesco - £1.09

Sainsbury's - £1.10

Morrisons - £1.10

Lidl - £1.09

Aldi - £1.09

3) Jack's Cox apples 6 pack 77p

Asda - n/a

Tesco - £1.60

Sainsbury's - £1.80

Morrisons - £1.50

Lidl - n/a

Aldi - n/a

4) Jack's Broccoli 350g 48p

Asda - 58p

Tesco - 55p

Sainsbury's - 55p

Morrisons - 58p

Lidl - 68p

Aldi - n/a

5) Jack's Own label baked beans 420g 29p

Asda - 30p

Tesco - 32p

Sainsbury's - 30p

Morrisons - 32p

Lidl- 23p

Aldi - n/a

6: Cornflakes

Jack’s: Jack’s Corn Flakes Cereal, 500g – 55p

Aldi: Morn Cornflakes, 500g – 72p

7: Bread

Jack’s: Jack’s British Medium White Sliced Bread, 440g – 45p

Aldi: Village Bakery Soft Sliced Medium White, 800g – 49p

These prices are pulled directly from the supermarkets' own sites from 19/9/2018.

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