
I found television to be an effective way to spread the message of cleanliness, Amitabh Bachchan told PM Modi during the launch of Swachhata Hi Sewa campaign. (IndiaTV)
Prime Minister Narendra Modi launched Swachhata Hi Sewa campaign, a fortnight-long cleanliness drive, on Saturday. PM Modi interacted with people from 18 locations across India via video conferencing highlighting the importance of a cleaner environment and discussed their contribution towards making India clean.
Describing the movement as a great way to pay tributes to Mahatma Gandhi, PM Modi in a video message, had recently exhorted the people to be part of it and strengthen the efforts to create a Swachh Bharat (Clean India).
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Highlights of PM Modi's interaction:
10:15 am:
सबसे पहले तो ITBP के मेरे सभी बहादुर साथियों को मेरा नमन। आप सभी के बारे में जितना भी कहा जाए उतना कम है। देश को आपकी, सेना के जवानों की जहां भी ज़रूरत पड़ती है आप सबसे पहले हाज़िर रहते हैं: PM @narendramodi
— PMO India (@PMOIndia) September 15, 2018
10:05 am: I firmly believe that the private sector has a big role to play in creating a clean India. Together, we shall all achieve the Swachh Bharat of Bapu's dreams: PM Modi
10:02 am: It is a great honour and privilege to help launch a movement which should be the dream of every citizen of India. To be a strong India, the foundation has to be strong and that foundation is the health of our people: Ratan Tata
10:01 am: The Tata Trusts are actively supporting the Swachh Bharat Mission and our support will continue in the years to come especially in bringing more technology in ensuring a clean India: Ratan Tata
10:00 am: Health of our people cannot be there without sanitation and cleanliness. We can reduce and eliminate several diseases if we support the Swachh Bharat Movement: Ratan Tata
09:59 am: I realised that what people should do is focus on ensuring their immediate surroundings are clean. We were involved with a Cleanathon. CM of Maharashtra and I went to hospitals with the message of Swachhata. I will continue working for a Swachh Bharat: Amitabh Bachchan
09:58 am: I found television to be an effective way to spread the message of cleanliness: Amitabh Bachchan tells PM Modi
09:54 am: Four years ago, you introduced the nation to the Swachh Bharat Mission. I too decided to get involved as a citizen of India. I have been associated with various cleanliness campaigns including the campaign to clean a beach in Mumbai: Amitabh Bachchan tells PM Modi
09:52 am: Bollywood megastar Amitabh Bachchan and industrialist Ratan Tata sharing their experience regarding their involvement in Clean India Mission
09:51 am: I appeal to the cooperative sector to continue their efforts in furthering cleanliness: PM Modi
09:46 am: Youngsters are ambassadors of social change. The way they have furthered the message of cleanliness is commendable. The youth are at the forefront of a positive change in India, PM Modi says on the launch of Swachhata Hi Sewa campaign.
09:44 am: The contribution of India's Nari Shakti in the Swachh Bharat Mission is immense, says PM Modi
09:41 am:
स्वच्छता एक आदत है जिसको नित्य के अनुभव में शामिल करना पड़ता है। ये स्वभाव में परिवर्तन का यज्ञ है जिसमें देश का जन-जन, आप सभी अपनी तरह से योगदान दे रहे हैं: PM @narendramodi #SHS18
— PMO India (@PMOIndia) September 15, 2018
09:40 am: India can not become clean just by building toilets. Proper waste management, construction of toilets all these steps would lead to a Clean India: PM Modi
09:35 am: From today till October 2, which is Gandhi Jayanti, let us rededicate ourselves towards fulfilling Bapu's dream of a Clean India: PM Modi
09:32 am: Today is a historic day. We are here to repeat our pledge of Swachhata Hi Sewa, says PM Modi
The objective of the campaign is to mobilise people and reinforce the public movement for sanitation to contribute to Mahatma Gandhi's dream of a Clean India.
The campaign will accelerate the momentum of Swachh Bharat in the run-up to its fourth anniversary on October 2.
The rural sanitation coverage has reached over 92 per cent from 39 per cent in October 2014, when Swachh Bharat Mission was launched. Nineteen States and Union Territories have been declared Open Defecation Free so far.
A series of activities including Swachhata Sabhas, Seva Diwas, Railways Swachhata Divas, Antyodaya Divas will take place across the country. Mass Swachhata rally will be organised by school children during the 15-day long event.
The Swachhata Hi Sewa Campaign will culminate with Mahatma Gandhi International Sanitation Convention to be held in New Delhi from September 29 to October 2.