mjunction ties up
with Sporty Solutionz
mjunction services ltd., an equal joint venture between SAIL and Tata Steel, has tied up with Sporty Solutionz, a sports company, to provide e-auction and e-sales programmes for the global sports business. mjunction had earlier created a benchmark with the e-auction of the media rights of the Board of Control for Cricket in India (BCCI), according to a mjunction statement from the company. “National and international sports federations will be able to finalise the right value for their media rights through a transparent e-auction mechanism designed by mjunction,” CEO Vinaya Verma said. The tie-up, with Sporty Solutionz, a sports company which handles media rights syndication creation of sports intellectual property rights, and rights for broadcast, production, events and sports IP sales will create an e-auction platform that will bring disintermediation and negate corruption charges faced by these federations, Mr Verma said. He also said that the partnership will help mjunction make deeper inroads into the sporting field. The statement also mentioned that JV had started this fiscal with the first-ever e-auction for the Board of Control for Cricket in India (BCCI) to award media rights for international and domestic cricket matches. mjunctions service offerings span e-sales, e-sourcing and procurement with footprints in Australia, Singapore, U.K. and the UAE. Sporty Solutionz CEO Ashish Chadha said that sports business has somehow failed to keep pace with technology and the partnership aims to fill that gap.