After BCCI e-auction, mjunction to ramp up sports solutions
MUMBAI: After successfully conducting India’s first e-auctions for a major sporting property – the BCCI media rights - mjunction, the 50:50 JV between Tata Steel and Steel Authority of Indian Limited (SAIL), has decided to take the technology to global sports market.
mjunction has partnered with Sporty Solutionz, a full service sports management company, to provide digital solutions to the global and national sports federations, sports media rights and commercial property owners.
“We will use our long years of experience and robust technology platform to design and customise the best possible fair, transparent and equitable e-auction solution for sports federations around the world,” said Vinaya Varma, CEO, mjunction. “We are confident this partnership with Sporty Solutionz will help us to make deeper inroads into the sporting field.”
Together, the two companies will provide complete and customised e-auction and e-sales programmes for global sports businesses.
As per Varma, national and international sports federations will be able to finalise the right value for their media rights through a transparent e-auction mechanism designed by mjunction. “The e-auction platform will bring in disintermediation, negating corruption charges levelled against these federations, and help them adopt a process that is efficient and transparent,” Varma added.
Ashish Chadha, CEO, Sporty Solutions, said that through the combined experience and resources, the two companies will not only help bring transparency in sport world’s commercial eco-system but also ease out the entire rights, tendering and sales processes.
“Sports has witnessed tremendous technical and digital growth in the performance and presentation aspects of the games. The commercial side of the sports world has somehow lacked in keeping pace with the technology. Sporty Solutionz and mjunction together are committed to fill that void. It will be a continuous process. Our joint aim is to bring in revolutionary tech changes that will not just fulfil the needs of the sports business world, but will lead the digital growth of this sphere from the front,” said Chadha.
mjunction and Sporty Solutionz together will be creating a wide range of solutions for all business and trade in sports internationally, the two companies said.
In 17 years of its existence, mjunction has worked across sectors like steel, coal, oil and gas fields, foodgrains, ocean vessel chartering, and telecom spectrum. It was the first time in 2018 when the BCCI appointed the company to conduct e-auctions for the media rights.
mjunction has partnered with Sporty Solutionz, a full service sports management company, to provide digital solutions to the global and national sports federations, sports media rights and commercial property owners.
“We will use our long years of experience and robust technology platform to design and customise the best possible fair, transparent and equitable e-auction solution for sports federations around the world,” said Vinaya Varma, CEO, mjunction. “We are confident this partnership with Sporty Solutionz will help us to make deeper inroads into the sporting field.”
Together, the two companies will provide complete and customised e-auction and e-sales programmes for global sports businesses.
As per Varma, national and international sports federations will be able to finalise the right value for their media rights through a transparent e-auction mechanism designed by mjunction. “The e-auction platform will bring in disintermediation, negating corruption charges levelled against these federations, and help them adopt a process that is efficient and transparent,” Varma added.
Ashish Chadha, CEO, Sporty Solutions, said that through the combined experience and resources, the two companies will not only help bring transparency in sport world’s commercial eco-system but also ease out the entire rights, tendering and sales processes.
“Sports has witnessed tremendous technical and digital growth in the performance and presentation aspects of the games. The commercial side of the sports world has somehow lacked in keeping pace with the technology. Sporty Solutionz and mjunction together are committed to fill that void. It will be a continuous process. Our joint aim is to bring in revolutionary tech changes that will not just fulfil the needs of the sports business world, but will lead the digital growth of this sphere from the front,” said Chadha.
mjunction and Sporty Solutionz together will be creating a wide range of solutions for all business and trade in sports internationally, the two companies said.
In 17 years of its existence, mjunction has worked across sectors like steel, coal, oil and gas fields, foodgrains, ocean vessel chartering, and telecom spectrum. It was the first time in 2018 when the BCCI appointed the company to conduct e-auctions for the media rights.