MILLENNIALS KILLED the mall, we’re told, and all shopping carts have gone digital. But bricks-and-mortar stores aren’t extinct just yet. Online transactions still make up less than 10% of American retail sales quarterly, according to the U.S. Census Bureau, and fashion brands large and small are crafting high-tech retail experiences that give internet marketplaces a run for their money, anticipating the demands of iPhone-wielding shopaholics.
“We’re going through a period that would only be paralleled by the industrial revolution,”...