The three new phones launched were the 5.8 inch iPhone XS, iPhone XS max and the iPhone X R and is likely to be priced from USD 749 (Approximately 54,000) for the XR model, The XS starting at USD 999 (Approximately Rs 72,000) and the XS Max priced at USD 1099 (approximately Rs 79,000) and is likely to be available to be available from September 28 in India.
At Apple's marquee event, two model which include the iPhone XS which is a 5.8 inch model and an 6.5 inch OLED display model called iPhone XS Max were launched.
The phones comes with improved super retina screens and support for HDR movie capable -Dolby vision and HDR10 format support with 60 percent improved color gamut, 3D touch, True-tone display, Touch to wake along with stereo sound besides the new phones come in Gold , silver and space grey and comes with IP-68 water proofing.
Philip W. Schiller, Apple's Senior Vice President of Worldwide Marketing detailed the three new models and announced many of the key features of the device.
The phones have a improved A12 Bionic chip which happens to be a 7 nano meter chip having a 6 core CPU and 4 GPU cores and new neural engine and is bringing an 512 GB storage option to the fore.
The iPhone XS comes with dual 12 megapixel wide and telephoto with f 1.6 and 2.4 cameras and front 7 MP camera and IR camera and one can change Bokeh after shooting.
The iPhone X's and X's max with along with Gigabit class LTE through apple's e-sim technology and is likely to be available in India through Airtel along with Dual SIM China specific X S max model.
The third iPhone to join the fore is the iPhone XR made from 7000 series aluminium and available in over 6 colors along with edge to edge display with IP-67 waterproofing and has an LCD liquid Retina 6.1 inch display with faceID without 3D touch along with a single 12 Megapixel wide angle camera with F 1.8 aperture with portrait mode and portrait lighting support.
Pricing of the new models XR which comes in 64,128,256 GB capacity start at 749 dollars and will be available for preorder from October 26.
The XS will start at 999 dollars in 64,256 and 512 GB capacities along with the XS max will be available from USD 1099 and will be open for preorder from September 14 and will be available in India on September 28.
Next Gen apps that made use of the new neural engine were showcased at the event -Todd Howard of Bethesda Software detailing the new elder scrolls blades game role playing FPS game on the latest phone, besides HomeCourt -An AR basketball training app and Galaga AR a game utilizing the ARkit2.