The iPhone XS, right, and XS Max are displayed side to side during an event to announce new products at Apple headquarters Wednesday, Sept. 12, 2018, in Cupertino, Calif. | Photo: Reuters
A demonstration of the newly released Apple products is seen following the product launch event in Cupertino. | Photo: Reuters
Chief Operating Officer of Apple Tim Cook, speaks about the new Apple Watch Series 4 at an Apple Inc product launch in Cupertino. | Photo: Reuters
A demonstration of the newly released Apple iPhone XR is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. September 12, 2018. | Photo: Reuters
A demonstration of the newly released Apple Watch Series 4 is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. September 12, 2018. | Photo: Reuters
Schiller Senior Vice President, Worldwide Marketing of Apple, speaks about the new Apple iPhone XR at an Apple Inc product launch in Cupertino. | Photo: Reuters