Italy’s Hottest New Destination? Yes, Milan

Italy’s fashion capital isn’t all business. Pleasure-seekers are finding a host of new diversions that don’t come with labels, from sumptuous museums to surprisingly affordable hotels

THERE’S A HOT NEW destination—a cultural, culinary and style center—trending in northern Italy. It’s called Milan and it’s been hiding in plain sight for decades beneath its reputation as “Italy’s industrial capital” with countless references to its factories belching gray smoke over gray buildings in gray weather. Though social media has paraded the city’s charms during Milan Fashion Week (held each September and February) and the annual Salone di Mobile (where furniture and interior design trends are unveiled each April), the city’s transition from gritty and gray to gorgeous and green has still surprised many.

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