A total of 30 campaigns have been shortlisted for the 2018 WARC Prize for Asian Strategy.
Entries from India dominate the shortlist, with half of the total.
McCann has six of them.
Two come for work done for Harpic. There's one each for Paytm, Dettol, Narayana Health and Reebok.
Ogilvy has four. Two of these are for Vodafone along with one each for ITC and Hamam.
Cheil's shortlist comes for Sense International.
Leo Burnett's entry for Procter & Gamble has also bade the cut.
MullenLowe Lintas has a shortlist for Tata Tea.
Publicis' Singapore office has a shortlist for 'Touch of Care' for Vicks.
The Womb also has a shortlist for Saregama Carvaan.
Here's the full list of shortlists.
| Title | Brand | Parent | Lead Agency / Agencies | Country |
|---|---|---|---|---|
| Capture | Verena Sure | Verena International Co. Ltd. | McCann Worldgroup Thailand | Thailand |
| Ho Ee Ki – Let It Go | Mudah.my | Mudah.my Sdn Bhd | Isobar Malaysia | Malaysia |
| Swasth India Mission | Savlon | ITC | Ogilvy | India |
| Intense Temperatures | Thermos | Thermos | McCann Worldgroup Japan | Japan |
| Dead Whale | Greenpeace Philippines | Greenpeace Philippines | Dentsu Jayme Syfu | Philippines |
| Carvaan | Saregama | Saregama | The Womb | India |
| Defined by our values | United Overseas Bank (UOB) | United Overseas Bank (UOB) | BBH Asia Pacific, ZenithOptimedia | Singapore |
| Touch of Care | Vicks | Procter & Gamble | Publicis Singapore | India |
| Overnight Oats | Quaker Oats | PepsiCo | BBDO Guerrero | Philippines |
| Girls (Don't) Fight | Reebok | Reebok | McCann Worldgroup | India |
| Gamers' Playground | KFC | Yum! China | Mindshare | China |
| Hijacking the largest shopping festival in the world | UNIQLO | UNIQLO | Mindshare | China |
| Full-heart support for Gaokao | McDonald’s | McDonald’s China | BBDO China | China |
| Touch | Johnson's Baby | Johnson & Johnson Indonesia | BBDO Indonesia | Indonesia |
| Neighbourhood 15 | Hotel Indigo | IHG | Iris Worldwide | Indonesia, Singapore |
| Sit Improper | Whisper | Procter & Gamble | Leo Burnett India | India |
| Opening the door for self breast examination | Narayana Health | Narayana Hrudayalaya Limited | McCann Worldgroup India | India |
| Welcome to the era of sam-chee | Mokjang Nadeuli Grill Cheese | Seoul Dairy | McCann Worldgroup | South Korea |
| Valentine's joy for the heartbroken | Jollibee | Jollibee Foods Corporation, Inc. | McCann Worldgroup Philippines | Philippines |
| Making the invisible visible | Dettol | Reckitt Benckiser | McCann Worldgroup India | India |
| Helping India cope with the death of cash | Paytm | One97 Communications Pvt. Ltd | McCann Worldgroup India | India |
| Alarm Bajne Se Pehle Jaago Re – Awaken before the alarm goes off | Tata Tea | Tata Global Beverages Limited | MullenLowe Lintas Group India | India |
| The most unpleasant experience | Harpic | Reckitt Benckiser | McCann Worldgroup India | India |
| India’s newest status symbol | Harpic | Reckitt Benckiser | McCann Worldgroup India | India |
| If you can dream it, you can Pylox it | Nippon Pylox | Nippon Paint Malaysia Sdn Bhd | Ensemble Worldwide | Malaysia |
| PokéMobile | Hotlink | Maxis Berhad | Ensemble Worldwide | Malaysia |
| Vodafone Sakhi – SMS to fight sexual harassment | Vodafone India | Vodafone India Limited | Ogilvy Mumbai | India |
| #LookUp | Vodafone India | Vodafone India Limited | Ogilvy Mumbai | India |
| #GoSafeOutside | Hamam | Hindustan Unilever | Ogilvy | India |
| Good Vibes | Sense International India | Sense International India | Cheil India | India |