Published on : Monday, September 10, 2018
Unlike traditional tourism which focuses merely on touring activities for leisure, the all-for-one tourism involves reconstruction of an industrial chain to engage all possible sectors that a tourist may be interested in, thereby making tourism a leading sector to drive along the development of other sectors.
At the ongoing Fourth China Tibet Tourism and Cultural Expo, Qizhala, chairman of Tibet Autonomous Region, said that it is important to implement the “Tourism plus” strategy, since the regional government aims integration of tourism with other sectors like farming and husbandry, traditional Tibetan games, Tibetan medicines, cultural and art, rural leisure and health care, for enriching tourism products and increasing the appeal of Tibet as a tourist destination.
Tibet is expected to receive more than 30 million tourists this year. The number was 25.61 million last year, going up by 10.6 percent from a year earlier.
Last year, Tibet’s tourism revenue was 37.94 billion Yuan , increasing by 17.4 percent from 2016, accounting for nearly 30 percent of the region’s gross domestic product.
“Tourism has become the region’s most dynamic and most promising industry, and also a forerunner sector strategically important to the economic and social development of Tibet,” said Qizhala.
A tourism resource trading platform will be set up soon, so that tourism resources can be more efficiently mobilized through the market, said Qizhala.
Road and railway construction will be accelerated to improve the public services for tourists.
Like most tourist destinations across the world, Tibet sees a strong seasonality in its tourism industry. Tourists mainly come in from May to October, while the off-season lasts from November to April as the air often gets thinner, and the weather is cold and dry.
Tourists numbers to Lhasa and Nyingchi both surged by more than 50 percent from February 1 to April 30. The Potala Palace in Lhasa has witnessed doubling of visitors in February compared to the same month of last year.
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