BENGALURU: Flipkart is betting big on its private label, MarQ to on-board a new set of consumers during the upcoming festive season sales. The Walmart-- owned Flipkart will push its consumer durable brand MarQ over the next two-three months when users typically opt for upgrades in categories like large appliances, televisions and other home appliances.Across various segments in consumer durable, Flipkart claims it has a 20 per cent market share and it is expecting that its aggressive pricing of its in-house label will help it widen its user base.
"We are working with top manufacturers like Hisense, Skyworth, Dixon and Midea, among others and adding an aggressive approach to our pricing. We are seeing about 15 per cent of such purchases as part of upgradation plan," said Adarsh Menon, VP and head of private label, Flipkart. The e-tailer will be promoting its private brands with a new advertisement campaigns in the run up to the festive season sales.
Flipkart claims, in select categories, one out of every five products sold is its inhouse label. Festive season sale is one of the crucial events for e-commerce companies when they try to clock a significant part of their annual sales. Both Amazon and Flipkart typically step on the gas during this period to outsmart each other. This year, though, Flipkart will have Walmart's expertise by its side to fight the Seattle-based Amazon.