K-Pop: Korea's weapon of mass influence

How K-pop and BTS grew to become global phenomenaDelshad Irani | ETBrandEquity | September 05, 2018, 09:13 IST

Accept the updated privacy & cookie policy

Dear user,

The EconomicTimes.com privacy and cookie policy has been updated to align with the new data regulations in European Union. Please review and accept these changes below to continue using the website.

You can see our privacy policy & our cookie list below. We use cookies to ensure the best experience for you on our website.

If you choose to ignore this message, we'll assume that you are happy to receive all cookies on ET BrandEquity.

	Name	Provider	Expiry	Type	Purpose
	Google Analytics	Google	1 Year	HTTPS	To track visitors to the site, their origin & behaviour.

Name	Provider	Expiry	Type	Purpose
optout	Times Internet	1 Year	HTTPS	Stores the user's cookie consent state for the current domain
PHPSESSID	Times Internet	1 day	HTTPS	Stores user's preferences
accessCode	Times Internet	2.5 Hours	HTTPS	To serve content relevant to a region
pfuuid	Times Internet	1 Year	HTTPS	Uniquely identify each user
fpid	Times Internet	1 Year	HTTPS	Browser Fingerprinting to uniquely identify client browsers

	Name				Purpose
	Daily Newsletter				Receive daily list of important news
	Promo Mailers				Receive information about events, industry, etc.