Stuck With an Uber Rating Under Four? Better Hit the Bricks

Potential bans, which affect customers in Australia and New Zealand, are part of moves aimed at improving safety and efficiency

SYDNEY—Uber Technologies Inc. introduced new features to its service Wednesday aimed at improving safety and efficiency.

The ride-hailing service said customers in Australia and New Zealand whose ratings fall below a certain threshold would be blocked from using its app, expanding on a similar change in Brazil earlier this year.

As well,...