Amazon’s two secret strategies behind becoming a trillion-dollar company

It’s a remarkable milestone, and Amazon’s road to a trillion was over 25 years in the making. It was entirely the product of Jeff Bezos’ leadership and cunning strategy.

In the coming days, analysts will attribute Amazon’s meteoric rise to two things: AWS and the near ubiquity of its e-commerce platform. But really, it’s got nothing to do with that.

As oil companies and arms dealers show, it’s incredibly easy to make a buck when you don’t actually have a conscience, and you’re prepared to burn down the rest of the world. Amazon just figured that out sooner than anyone else in tech.