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So, for example, you could program Mixmax Rules to send you an SMS when a condition is met — like when a pre-defined person sends you an email. It uses the same “if this then that” logic that should be familiar to anyone who has used services like IFTTT, or is familiar with rudimentary programming. Fortunately, everything is done with a graphical environment, so you don’t need to know how to code.

Administrators can stack several actions upon each other. So, for example, if one event is triggered (like, for example, a sales contract being signed with Docusign), Mixmax Rules can send a follow-up email and post a notification to slack.

Mixmax Rules is aimed at those working primarily in customer-facing roles, and the goal, ultimately, is to save these people time by automating repetitive and predictable tasks.