Nike Shares Slide on Plans to Use Colin Kaepernick in Ads

The NFL quarterback who led player protests during national anthem will take part in the renewed ‘Just Do It’ campaign

Nike Inc. will feature Colin Kaepernick, the National Football League quarterback who led national-anthem protests, in a new advertising campaign, a move that joins one of the NFL’s biggest business partners with a controversial star who is engaged in a high-profile legal battle with the league.

The news sparked some criticism on social media and weighed on shares of Nike. The stock fell 2.9% Tuesday to $79.78 and was the worst-performing member of the Dow Jones Industrial Average. For the year, shares remain 28% higher.

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