Nike Inc. will feature Colin Kaepernick, the National Football League quarterback who led national-anthem protests, in a new advertising campaign, a move that joins one of the NFL’s biggest business partners with a controversial star who is engaged in a high-profile legal battle with the league.
The news sparked some criticism on social media and weighed on shares of Nike. The stock fell 2.9% Tuesday to $79.78 and was the worst-performing member of the Dow Jones Industrial Average. For the year, shares remain 28% higher.
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