'Breast Master' surgeon and online site at loggerheads

To his 77,000-plus followers on Instagram, Sydney plastic surgeon Dr Michael Miroshnik is known as the "Breast Master", a title he humbly gave himself thanks to the hundreds of boob jobs he does every year in his Bondi Junction surgery.

He even has a nickname for his patients and their augmented breasts – "Dr M Girls".

However, the Breast Master claims he has become the victim of a campaign to discredit him, after a bullying complaint was lodged with several health authorities and found its way to the media and several of his peers.