Published on : Thursday, August 30, 2018
Visiting Kingston (7th–9th September), Birmingham (14th-16th September), Cardiff (21st-23rd September), Glasgow (28th-30th September) and Manchester (5th-7th October), the ‘Discover YOUR South Africa’ sensory experience will utilize EEG-reading technology in order to record the electrical activity in participants’ brains as they walk through many rooms that display the destination’s scenery, food & wine, culture, city life and wildlife highlights. Each member will be exposed to wide assorted visuals, sounds, smells and tasting opportunities in each room that will motivate their senses and emotions. Utilizing the information collected from these visceral reactions, the experience will settle on their traveler profile and generate a personalized itinerary that best matches their results.
Tolene Van der Merwe, Hub Head UK & Ireland for South African Tourism, said: “We are excited to reveal our most innovative campaign to date which will give consumers a real flavor of our beautiful country. We are proven leaders in using the latest technology to showcase South Africa to consumers and the travel trade, having been the first Destination Marketing Organization to use Oculus Rift virtual reality technology back in 2015. Our Discover YOUR South Africa campaign goes one step further in creating a truly sensorial form of virtual reality and we are the first Destination Marketing Organization to use this technology as a communication tool. Given the UK market’s importance as the biggest source of international arrivals into South Africa, we wanted to give British consumers this unique chance to immerse themselves in an array of wonderful experiences which make South Africa such a fantastic holiday destination – and help them to design their trip-of-a-lifetime.”