New Delhi: Homegrown FMCG company Dabur, has roped in Bollywood actress Jacqueline Fernandez as the new brand ambassador for its health supplement brand Dabur Honey. A new campaign, ‘Stay Fit, Feel Young’ featuring Jacqueline Fernandez, will be launched shortly, the company said in a statement.“We are excited to have Jacqueline Fernandez as Dabur Honey’s new face. Health & Fitness has become a way of life for all Indians today through improved lifestyle and dietary habits,” said Prashant Agarwal, DGM Marketing, Dabur India.
The new campaign, featuring Jacqueline Fernandez, would communicate the message: “Drop your excuses and start work out and stay fit & healthy with Dabur Honey”. A new TVC and print campaign featuring Jacqueline would be launched soon.
“When I was approached by Dabur for this association, I found this to be something that I would love to communicate to Indian consumers about. The brand proposition of “Stay Fit, Feel Young” was something that I immediately connected with," said Jacqueline Fernandez.