New Delhi: Renewable energy solutions provider Magenta Power has announced the appointment of Arun Rao as the Director (Marketing) on the company's board.With over 24 years of leadership experience, Arun in his previous role has worked with multinationals such as BASF Ltd and First Source Solutions Ltd.
In his new role, He will lead Magenta’s marketing program, developing and executing a diversified strategy for the Indian market.
“Arun will play a very instrumental role in taking magenta to the next level, and we are looking forward to working closely with him over the coming years,” said Maxson Lewis – director, Magenta Power.
“In the next couple of years, we expect a 10-fold growth in the rooftop solar segment in India with growing awareness among people. Additionally, the most exciting sector coming up in India is the Electric Vehicle segment,” said Arun Rao – marketing head, Magenta Group.
The transformation of marketing is a central part of Magenta’s new strategy for achieving the growth targets the company has set itself by 2020.